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Cindy Excell

Hustle With Heels

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Cindy Excell
Hustle With Heels

From Corporate to Entrepreneur

Without quitting your 9 to 5
LEARN HOW

I help corporate women in leadership monetise your skills and expertise into a side online coaching business in 12 weeks less, without quitting your corporate career, without burnout.

Build your financial runway while staying in control of your corporate career.

MEET The coach

Hello friend

I am Cindy, founder of Hustle with Heels company. In 2020, I started my side business journey as a Fitness, Nutrition, and Mindset coach while working as a Private Wealth Manager in my long-term corporate career. Throughout my corporate career as a Senior Financial Adviser, I have seen so many women (and men) who are working in a unfulfilled 9-5 job, frustrated with their limited corporate salary and not able to generate the wealth for them and their loved ones, and worried about being laid off during a company restructure. I know there is a better way to do it.

In 2024, I transitioned into Side Hustle Business Coaching because I wanted to show coproate women and leaders that you do not have to settle for you 9-5 job if you want to live a life you desire. Through my own entrepreneurial journey with my two side coaching businesses, I understand the unique challenges, obstacles and opportunities faced by corporate professionals. I want to guide them on this journey.

Now, I am dedicated to helping corporate professionals and female leaders like you take control of your careers and create your financial runway by turning your knowledge, experience and skills into profitable side online businesses outside of your corporate job so that you can create options and have a business and career on your own terms!

Your financial future should be decided by you!

read My story

CHOOSE YOUR EXPERIENCE

Work With Me

1 : 1 Private Coaching

A 12-week high-touch, personalized experience for corporate women ready to launch a side coaching business and sign their first $5K clients, without working more hours or sacrificing their career. Enrollment via Application only.

LEARN MORE

Side Business Kickstart Intensive

Not ready for private coaching yet? Start here.
This 90-minute deep-dive is perfect for getting clarity on your coaching idea, overcoming mindset blocks, or creating a focused game plan to move forward with confidence.

LEARN MORE

Free Download

Click on each picture to download these guides for FREE.

Want more resources? Click below button for more!

Free Resources
Anonymous woman working on laptop in room
Why Build an Online Coaching Business on the Side?

01. A business on your own terms

You’re no longer confined to the limitations of your 9-5 job. Building a side online coaching business lets you create a career that aligns with your values, your vision, and your life — not just your job title.

You get to make a bigger impact, doing what you love, on your terms.

02. Income That’s Not Tied to Your CORPORATE Paycheck

An online coaching business lets you diversify your income and build financial protection from layoffs, restructures, or economic curveballs.

You’re not just making extra money — you’re building career options on your terms.

03. True Financial Security Starts With You

Whether you want to make an extra $5K/month or replace your corporate salary completely, your side business is the launchpad.

You control the size. You control the speed.
And the best part? You don’t have to quit your job to get started.

The sky’s not the limit — you are in control.

I have been working with Cindy for 4 weeks now, I have not only solidified my coaching niche, also I am hyper focused on what matters to my emotional coaching business and I’m about to launch my online course!
jackie L.
I never thought it was possible to start an online business while working in my 9-5 job. Cindy has completely made it possible for me, with her step by step guidance, I am now having the exact gameplan to start my side hustle as a Nutrition Coach for busy mums, while working in my day jon as a HR manager.
jenny S.
Cindy has made starting an online business so easy for me! I work full time in my corporate role as an Accoutant, but I always love nutrition and cooking. Now I just started my side hustle to teach mums to come up with quick and delicous health meals for their kids and I love it!
Rita j.
Join the Community

Join the email list and receive my free weekly email on how to start and grow your profitable side hustle business

Hustle With Heels Podcast

new episode every Wednesday

The Hustle With Heels Podcast is your go-to resource for ambitious corporate professionals who are ready to take control of their careers and create wealth beyond their 9-5 jobs.

In each episode, Cindy will share actionable tips, inspiring stories, and expert advice to help you build a profitable online business—without burning out while still being able to balance your corporate career.

Whether you’re looking to take control of your career, diversify your income and create wealth beyond your 9-5 jobs, Hustle With Heels will guide you every step of the way.

Tune in and start building an online business on your terms.

lISTEN NOW
Latest on the blog
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5 Lessons I Learned in 2024 to Help Corporate Professionals with a Side Hustle This blog post is all about starting a side…

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Entrepreneur Mindset · Side Hustle Ideas

3 Reasons Why You Should Start a Side Hustle Online Business

This blog post is all about why now is the best time to start a side hustle while having a 9 to 5…

Read More 3 Reasons Why You Should Start a Side Hustle Online BusinessContinue

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Ready to get started on your side coaching business?
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let's connect

ON INSTAGRAM

@cindyexcell

You don’t need 10K followers to start.
You don’t need to have the perfect niche.
And you don’t need to spend hours creating a sales funnel before you’ve even talked to a real person.

What you do need is a clear offer…
A real and painful problem you know how to solve…
A real person that needs what you offer...
And the courage to start.

In this week’s episode, I’m breaking down the 5 biggest lies that keep side hustlers stuck (and what actually works when you’re starting a coaching business alongside your 9–5).

🎧 Link in bio to listen.

#hustlewithheels #sidehustlecoach #coachingbusiness #onlinecoachforwomen #buildyourbusiness #corporatewomen #startyourbusiness #highachievingwomen
I used to think my skills were “just part of the I used to think my skills were “just part of the job” and that what came easy to me wasn’t valuable enough to build a business around.

But turns out, that’s exactly what made it valuable, because what feels obvious to you is exactly what someone else is struggling with.

If you’ve ever wondered if your skills are enough to coach on, or felt like you needed to start from scratch, this will shift the way you see what you already know.

In this week’s episode, I’m sharing how to turn your existing strengths, lived experience, and corporate expertise into a premium coaching offer

- Without burning out
- Without quitting your job
- And without another qualification

Tap the link in bio to listen and start seeing your career in a whole new light.

#hustlewithheels #sidehustlecoach #coachingbusiness #buildyourbusiness #corporatewomen #onlinecoachforwomen #coachingconfidence #zonofgenius #startyourbusiness #womenentrepreneurs
The truth is... no one ever feels 100% ready when The truth is... no one ever feels 100% ready when they start.
Confidence isn’t something you wait for. It’s something you build by showing up again and again.

You don’t need another certification to be valuable.
You need to trust the lessons you’ve lived, the obstacles you’ve overcome, and the perspective only you can bring.

In this week’s podcast episode, I’m sharing how to stop waiting for permission and start stepping into your next chapter now. Even if you feel messy. Even if you feel scared.

🎧 Click the link in bio to listen.

#hustlewithheels #coachingbusiness #confidencecoach #sidehustlecoach #corporatewomen #buildyourbusiness
When I first started building my side coaching bus When I first started building my side coaching business, I wasn’t trying to hit six figures.

I just wanted to make five figures doing something I loved.

Something that gave me income options, and prove that I can do this entrepreneur thing.

Something that didn’t ask me to choose between my career and my family.

And honestly? That goal changed everything.

In this week’s podcast episode, I’m sharing exactly why $5K/month is such a powerful milestone, while you’re building your business alongside a full-time job.

No complicated funnels. No pressure to go “all in.”
Just a simple, clear strategy that works. Even if you only have a few hours a week.

🎧 Tap the link in bio to listen now.

#coachingbusiness #sidehustlecoach #onlinecoachforwomen #womenentrepreneurs #corporatewomen #startyourbusiness #5kmonths #buildwhileyouwork #businesscoachforwomen #hustlewithheels
You don’t want a side project. You want a real b You don’t want a side project.
You want a real business that gives you options.

One that lets you be there for your kids, live on your terms, and allows you to have options and one day gives you the freedom.

In this week’s podcast episode, I’m talking about the moment I realised my career alone wasn’t going to build the kind of wealth I wanted, and what I decided to do about it.

If you’ve been thinking there has to be more than just climbing the corporate ladder…
tap the link in bio to listen to this week’s episode.

#hustlewithheels #coachingbusiness #sidehustlecoach #corporatewomen #womeninbusiness
When I first thought about starting a coaching bus When I first thought about starting a coaching business and leaving my fitness business, I didn’t know where to begin.

I had the passion.
I had the experience.
But turning that into a real offer that actually helped someone?
That felt impossible at the time.

The truth is, most new coaches don’t get stuck because they’re unqualified.
They get stuck because no one teaches them where to start.

If you’re sitting in front of a blank page wondering what to offer, who to help, or how to turn your idea into something real, I have a special podcast episode for you.

I walk you through how to define your niche, get clear on your transformation, and validate your offer (without spending months second-guessing yourself).

🎧 Tap the link in bio to listen to the episode now.

You don’t need a perfect brand to begin.
You just need to take the first step.

#sidehustlecoach #coachingbusiness #coachinglife #startabusinessonline #corporatewomen #coachingwomen #onlinecoachforwomen #femalefounders #womenentrepreneurs #startyourbusiness #coachingmindset #nichingdown #hustlewithheels
You’re working full-time, juggling meetings, kid You’re working full-time, juggling meetings, kids, home life… and wondering how on earth you’d ever have time to build a side hustle.

I get it, I’ve been there too. That’s why in this episode, I’m sharing the exact 5-step framework I use (and still use) to build and grow a business while working full-time and being a mum of two. 

This isn’t about waking up at 5am or trying to squeeze 10 things into your lunch break. 

It’s about working with your energy, creating real priorities, and reclaiming your time without the guilt.

If you’ve been telling yourself “I just don’t have time,” this episode will help you shift that. You’ll walk away knowing how to move forward with focus, clarity, and confidence, even in a full season of life.
I recorded an entire episode about this so you can I recorded an entire episode about this so you can avoid these mistakes and start seeing real results.

Check out the link in bio to listen! 🎧

#sidehustlemindset #corporatewomen #smallbiztipsdaily #onlinebizowner

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