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Cindy Excell
Hustle With Heels

3 Reasons Why You Should Start a Side Hustle Online Business

October 1, 2024October 15, 2024 Entrepreneur Mindset, Side Hustle Ideas

This blog post is all about why now is the best time to start a side hustle while having a 9 to 5 job. If you have been thinking about it or dreaming about it but have yet to take any action, then I hope this blog post helps you make that decision.

In today’s fast-paced economic environment, excelling in your job, being a top performer, and even being on the leadership team can no longer guarantee your job security. In addition, despite you being a top performer or the best employee, when it comes to remuneration review and bonus time – KPI, manager discretion, company performance, etc, can all be the factors that put a cap on what you have worked for.

Many people are waking up to the potential and power of starting a side hustle. Whether you’re feeling stuck in your 9-to-5 or you’re simply looking for ways to diversify your income, starting a side hustle can offer numerous benefits, both financially and personally.

If you’ve been on the fence about starting a side hustle, here are the three compelling reasons why now is the best time to take the leap.

Turned-off Silver Imac

1. A Side Hustle Can Diversify Your Income and Build Financial Security

Just like you won’t put all your investment in one stock, relying on one single income stream can put your financials at risk, especially in today’s volatile economy.

We’ve seen how unforeseen events, like the global pandemic and fluctuating job markets, can disrupt even the most stable careers. When all your income comes from one source—typically a 9-to-5 job—you’re vulnerable to layoffs, business closures, denial of a pay raise, reduction in a bonus, or other financial setbacks.

By starting a side hustle, you add an additional stream of income, creating a financial runway when you need it. Especially at times when you need it for an emergency, paying down debt, or building wealth, the extra earnings from a side hustle can provide much-needed financial security.

Multiple income streams are no longer a luxury—they’re becoming a necessity in an unpredictable world. This diversification not only creates career options for you but also allows you to be more in control of your financial future.

The rise of the gig economy has made it clear that side hustles are more than just a trend. More and more people seek alternative income sources to increase their financial security. According to a 2023 study by Zapier, around 40% of Americans now have a side hustle, and that number is growing each year.

The same study found that those who have a side hustle earn, on average, an additional US$12,000 annually—money that can go toward savings, investments, emergency funds, or re-invest back to your side hustle if you want to grow it bigger.

2. Monetize Your Knowledge, Skills, Experience and Strength

In today’s digital age, leveraging your strengths, knowledge, skills, and experience has never been easier. The opportunities to build a profitable business online are virtually limitless.

Platforms like YouTube, podcasting, blogging, Instagram, and LinkedIn allow people to share their expertise and experience and build profitable online businesses.

If you have specialized knowledge from your professional career, such as marketing, project management, or personal finance, or if you have experienced personal transformation, such as fitness, mental health, parenting, etc, you can package that expertise into a consulting service, a coaching program, or an online course. The beauty of an online business side hustle is that you can scale it at your own pace, you can start small, with a high-ticket offer, to later scale to 1 to many business models, such as group coaching or online course which allow you to take on more clients or sell more digital products as your business grows. The potential for growth is limitless, and the future is yours to shape.

The flexibility of the online space allows you to not only monetize your knowledge, skills and experience, but also to do work that aligns with your values and interests, and with what excites you to do.

Many people find that their side hustle brings them joy and fulfilment, as it gives them a sense of purpose beyond their regular 9-to-5 job. Whether you’re turning a personal experience into a profitable business or sharing your professional expertise with a wider audience, the potential to earn from what you love is endless. Let this be your inspiration to start your own journey.

3. Unlock New Opportunities and Potential

Starting a side hustle is a gateway to unlocking new opportunities you never anticipated.

What may begin as a small side project or a way to make extra income could eventually evolve into something much bigger—perhaps even a full-time business. The beauty of side hustling is that it allows you to experiment, test ideas, and learn new skills, all while keeping the regular paycheck from your daytime job.

If your goal is to pursue something bigger and create the lifestyle and financial future you desire, then with time, effort, and dedication, your side hustle could reach a point where you can transition from your 9-to-5 job to full-time entrepreneurship.

This shift not only gives you greater control over your income and the chance to do what you love, but also offers the liberating freedom to pursue your dreams on your own terms.

During the process of growing a side hustle, you will be gaining new clients, forming valuable partnerships, or getting invited to speak at industry events. Your side hustle can help you build a network and reputation outside of your day job. The best part? You never know where it might take you.

Through this journey, you create new entrepreneurial pathways that could lead to collaborations, partnerships, or the development of new products and services. Each new opportunity could further accelerate your growth, helping you build a brand and scale your venture.

Final Thoughts: Side Hustle is the Smartest Move for Your Future

Starting a side hustle could be the best decision you can make for yourself, both financially and personally. It is the first step toward creating financial security on your terms.

For many, an online coaching business is one of the best side hustles you can start with, especially with a small audience.   

It allows you to create additional income, pursue what you love, develop new skills, and create wealth beyond your 9-5 job. As your side hustle grows and starts generating consistent income, you may find yourself in a position to choose between your job and your business, but hey, wouldn’t that be a powerful position to be in? A position where you can make a soulful decision for you and your loved ones, when the time comes!

Resources:

Download Free eBook: How to find the profitable idea for your side hustle

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Welcome to the Hustle With Heels podcast

Meet Cindy

Meet Cindy
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I’m Cindy, a business coach helping corporate women build profitable side hustles via online business while managing their full-time careers. With years of experience runing my own online coaching business alongside my corporate career in financial services, I am passionate about helping corporate women take control of your career and income via starting and growing your own online coaching business while balancing a 9-5 job.

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You don’t need 10K followers to start.
You don’t need to have the perfect niche.
And you don’t need to spend hours creating a sales funnel before you’ve even talked to a real person.

What you do need is a clear offer…
A real and painful problem you know how to solve…
A real person that needs what you offer...
And the courage to start.

In this week’s episode, I’m breaking down the 5 biggest lies that keep side hustlers stuck (and what actually works when you’re starting a coaching business alongside your 9–5).

🎧 Link in bio to listen.

#hustlewithheels #sidehustlecoach #coachingbusiness #onlinecoachforwomen #buildyourbusiness #corporatewomen #startyourbusiness #highachievingwomen
I used to think my skills were “just part of the I used to think my skills were “just part of the job” and that what came easy to me wasn’t valuable enough to build a business around.

But turns out, that’s exactly what made it valuable, because what feels obvious to you is exactly what someone else is struggling with.

If you’ve ever wondered if your skills are enough to coach on, or felt like you needed to start from scratch, this will shift the way you see what you already know.

In this week’s episode, I’m sharing how to turn your existing strengths, lived experience, and corporate expertise into a premium coaching offer

- Without burning out
- Without quitting your job
- And without another qualification

Tap the link in bio to listen and start seeing your career in a whole new light.

#hustlewithheels #sidehustlecoach #coachingbusiness #buildyourbusiness #corporatewomen #onlinecoachforwomen #coachingconfidence #zonofgenius #startyourbusiness #womenentrepreneurs
The truth is... no one ever feels 100% ready when The truth is... no one ever feels 100% ready when they start.
Confidence isn’t something you wait for. It’s something you build by showing up again and again.

You don’t need another certification to be valuable.
You need to trust the lessons you’ve lived, the obstacles you’ve overcome, and the perspective only you can bring.

In this week’s podcast episode, I’m sharing how to stop waiting for permission and start stepping into your next chapter now. Even if you feel messy. Even if you feel scared.

🎧 Click the link in bio to listen.

#hustlewithheels #coachingbusiness #confidencecoach #sidehustlecoach #corporatewomen #buildyourbusiness
When I first started building my side coaching bus When I first started building my side coaching business, I wasn’t trying to hit six figures.

I just wanted to make five figures doing something I loved.

Something that gave me income options, and prove that I can do this entrepreneur thing.

Something that didn’t ask me to choose between my career and my family.

And honestly? That goal changed everything.

In this week’s podcast episode, I’m sharing exactly why $5K/month is such a powerful milestone, while you’re building your business alongside a full-time job.

No complicated funnels. No pressure to go “all in.”
Just a simple, clear strategy that works. Even if you only have a few hours a week.

🎧 Tap the link in bio to listen now.

#coachingbusiness #sidehustlecoach #onlinecoachforwomen #womenentrepreneurs #corporatewomen #startyourbusiness #5kmonths #buildwhileyouwork #businesscoachforwomen #hustlewithheels
You don’t want a side project. You want a real b You don’t want a side project.
You want a real business that gives you options.

One that lets you be there for your kids, live on your terms, and allows you to have options and one day gives you the freedom.

In this week’s podcast episode, I’m talking about the moment I realised my career alone wasn’t going to build the kind of wealth I wanted, and what I decided to do about it.

If you’ve been thinking there has to be more than just climbing the corporate ladder…
tap the link in bio to listen to this week’s episode.

#hustlewithheels #coachingbusiness #sidehustlecoach #corporatewomen #womeninbusiness
When I first thought about starting a coaching bus When I first thought about starting a coaching business and leaving my fitness business, I didn’t know where to begin.

I had the passion.
I had the experience.
But turning that into a real offer that actually helped someone?
That felt impossible at the time.

The truth is, most new coaches don’t get stuck because they’re unqualified.
They get stuck because no one teaches them where to start.

If you’re sitting in front of a blank page wondering what to offer, who to help, or how to turn your idea into something real, I have a special podcast episode for you.

I walk you through how to define your niche, get clear on your transformation, and validate your offer (without spending months second-guessing yourself).

🎧 Tap the link in bio to listen to the episode now.

You don’t need a perfect brand to begin.
You just need to take the first step.

#sidehustlecoach #coachingbusiness #coachinglife #startabusinessonline #corporatewomen #coachingwomen #onlinecoachforwomen #femalefounders #womenentrepreneurs #startyourbusiness #coachingmindset #nichingdown #hustlewithheels
You’re working full-time, juggling meetings, kid You’re working full-time, juggling meetings, kids, home life… and wondering how on earth you’d ever have time to build a side hustle.

I get it, I’ve been there too. That’s why in this episode, I’m sharing the exact 5-step framework I use (and still use) to build and grow a business while working full-time and being a mum of two. 

This isn’t about waking up at 5am or trying to squeeze 10 things into your lunch break. 

It’s about working with your energy, creating real priorities, and reclaiming your time without the guilt.

If you’ve been telling yourself “I just don’t have time,” this episode will help you shift that. You’ll walk away knowing how to move forward with focus, clarity, and confidence, even in a full season of life.
I recorded an entire episode about this so you can I recorded an entire episode about this so you can avoid these mistakes and start seeing real results.

Check out the link in bio to listen! 🎧

#sidehustlemindset #corporatewomen #smallbiztipsdaily #onlinebizowner

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