How It Started

I’ve spent nearly two decades in banking and financial services, working in environments where high performance, responsibility, and long-term thinking matter.

Over the years, I built a successful corporate career and also experienced several role changes – some by choice, others driven by organisational decisions – despite consistently performing at a high level.

That was a quiet turning point for me. It reinforced that even strong careers and top performers operate within systems we don’t fully control, and that salary ceilings don’t always reflect effort or capability.

I realised that real career security comes from having more than one way to create value and income.

That experience shaped how I think about modern careers.

I don’t believe career excellence is the problem.
And I don’t believe everyone should – or is suited to – leaving corporate to feel secure by “being their own boss.”

But I do believe that relying on a single income stream from one employer – no matter how capable or employable you are – quietly limits how much choice you have when decisions need to be made.

That’s why I built income options alongside my career.

Not as an exit plan.
Not because I disliked my job.
But because I wanted more agency in how I made career decisions – and to build high-income skills that allowed me to create value beyond one role.

Building a business alongside my career didn’t pull me away from my work.
If anything, it strengthened how I showed up.

It sharpened my commercial thinking, improved my decision-making, and expanded my sense of what was possible, without urgency or pressure.

Today, I work with mid-career corporate women who are ambitious, capable, and responsible – women who want to build income options without stepping off their career path or compromising their standards.

Some of the women I work with stay in corporate long-term.
Some change roles.
Some gradually expand the assets they own over time.

The outcome isn’t the point.

The work is about building career leverage – skills, capability, and income options you own, so decisions feel calm, intentional, and made on your terms.

I’m not anti-corporate.
And I’m not here to sell an escape narrative.

I’m here to be clear about one thing: no employer is responsible for your career or income security – you are.

I work with women who want to think clearly about their careers, build assets they control, and create income optionality that supports whatever future they choose.

Some fun facts about me:

At the age of 19, I graduated from Xiamen Univerity, one of the top academic institutions in Southern China, with a Bachelor’s Degree in Economics. But honestly? My real dream was to become a singer. (Cue the dramatic spotlight!) I even made it to the Top 10 Singers at my university during my third year. But life had other plans, and instead of performing on stage, I found myself flying across the world to Australia in 2001 as an international student to pursue a postgraduate degree in Applied Finance.

Fast forward a few years, I swapped the mic for numbers and graduated with a Master’s Degree in Applied Finance from Macquarie University at 23 years old. Sydney, Australia then has been my home ever since. Now, I’m happily married to an Aussie husband, and we’ve got two beautiful (and delightfully cheeky and active) daughters keeping us on our toes.

What To Do Next

If you’re ready to expore your income optionality and monetise your existing skills and expertise into a side online coaching or consulting business without compromising your corporate job, I’m here to support you every step of the way.

Here’s what to do next:

1. Book a Free Discovery Call – Let’s discuss your goals and how I can help you achieve them.
2. Access All My Free Resources – Get started with practical steps to launch your side business.
3. Subscribe to my Sunday Newsletter – Get the Career-Integrated Entrepreneur™ Newsletter delivered to your inbox every Sunday.
4. Listen to The Career-Integrated Entrepreneur Podcast – Tune in every Wednesday to get practical tips, strategies, and stories about starting and growing your side business.