How It Started

In May 2018, my corporate world was turned upside down.

It was a typical morning until I received a phone call that changed everything. I was called to a private room by two strangers and informed that my role—along with many others—was no longer needed due to a massive company restructure. I was given a redundancy on the spot and wasn’t even allowed to return to my desk. As I left the office building, my company access was instantly wiped from my phone. It felt like a scene from a movie, but it was my reality.

Despite my top performance and dedication, none of it mattered in the face of corporate decisions. The feelings of fear, helplessness, and unworthiness were overwhelming. Shortly after, I secured an even better position in another esteemed organization, but the experience left a lasting impact on me.

That day marked a turning point in my life. For the first time, I realized I had no control over my career, and I vowed never to feel that way again.

Not long after that, the whole exectuive team was also made redundant.

Regardless what your role is in the corporate world, job security does not exist.

Fast forward to today, I’ve built a successful side hustle, helping women like you create your own path. The joy of earning my first $1,000 back in 2020 in my fitness coaching business far exceeded the thrill of a $20K corporate bonus—because it came from a business I built from the ground up, on my terms.

Throughout my corporate career as a Financial Adviser and Private Wealth Manager, I have seen so many women (and men) who are working in a unfulfilled 9-5 job, frustrated with their limited corporate salary and not able to generate the wealth for them and their loved ones. I know there is a better way to do it.

After the last 4.5 years running my first and a successful side hustle online fitness and mindset coaching business, in 2024, I moved into Side Hustle Business Coaching because I wanted to show coproate women that you do not have to settle for you 9-5 job if you want to live a life you desire. Through my own side hustle entrepreneurial journey with my side coaching businesses, I understand the unique challenges, obstacles and opportunities faced by corporate women, I want to guide you on this journey.

I’ve lived the corporate life (and still balancing it for now) and understand the challenges you face as a corporate professional with a side business.

I know what it’s like to work hard and achieve corporate success, only to feel uncertain about your future; and fear of losing that ‘job security’ that you can not control; and frustration of asking for a payrise or bonus which you have no control.

That’s why I’m dedicated to helping you gain the freedom and security that comes with having your own side business, that you can make it big or small, on your terms.

Having a side hustle is the new way of working, everyone with a 9-5 job, should consider starting a side hustle business. That’s what put you in the driver’s seat in your career and financial future.

Some fun facts about me:

At the age of 19, I graduated from Xiamen Univerity, one of the top academic institutions in Southern China, with a Bachelor’s Degree in Economics. But honestly? My real dream was to become a singer. (Cue the dramatic spotlight!) I even made it to the Top 10 Singers at my university during my third year. But life had other plans, and instead of performing on stage, I found myself flying across the world to Australia in 2001 as an international student.

Fast forward a few years, I swapped the mic for numbers and graduated with a Master’s Degree in Applied Finance from Macquarie University at 23 years old. Sydney, Australia then has been my home ever since. Now, I’m happily married to an Aussie husband, and we’ve got two beautiful (and delightfully cheeky) daughters keeping us on our toes.

What You Should Do Next

If you’re ready to take control of your career and start building a side hustle that complements your corporate job, I’m here to guide you every step of the way.

Here’s what to do next:

1. Book a Free 30-Min Private Coaching Session – Let’s discuss your goals and how I can help you achieve them.
2. Access All My Free Resources – Get started with practical steps to launch your side hustle.
3. Listen to Hustle With Heels Podcast – Tune in every Wednesday to get practical tips, strategies, and stories about starting and growing your side hustle.