How It Started

In May 2018, my corporate world was turned upside down. I was working for the largest investment bank in Australia.

It was a typical morning until I received a phone call that changed everything. I was called to a private room by two strangers and informed that my role—along with many others—was no longer needed due to a massive company restructure. I was given a redundancy on the spot and wasn’t even allowed to return to my desk. As I left the office building, my company access was instantly wiped from my phone. It felt like a scene from a movie, but it was my reality.

Despite being a top performer and my dedication to a profession I loved and spent years obtaining the highest designations and accreditation (Certified Financial Planner, Postgraduate degree in financial planning and many other professional designations), none of those mattered in the face of corporate decisions. The feelings of fear, helplessness, and unworthiness were overwhelming.

Not long after that, the whole exectuive team was also made redundant.

Less than two months after that, I secured an even better senior position in another esteemed big financial services organization, but the experience left a lasting impact on me.

That day in May 2018 marked a turning point in my life and my professional career. By then, I climbed the corporate ladder for over a decade, did everything right by the textbook, being a good employee, working hard, and a top performer at my job. But for the first time, I realized I had no control over my corporate career, and I vowed NEVER to feel that way again.

Regardless what your role is in the corporate world, job security does not exist.

Fast forward to today, I’ve built a successful side business, helping corporate women like me create their own paths. The joy of earning my first $2,000 back in 2020 in my previous fitness coaching business far exceeded the thrill of a $20K corporate bonus – because it came from a side business I built from the ground up, on my terms.

Throughout my corporate career as a Senior Financial Adviser and Private Wealth Manager, I have seen so many women (and men) who are working in a unfulfilled 9-5 job, frustrated with their limited corporate salary and not able to generate the wealth for them and their loved ones, and worried about their job security. I know there is a better way to do it.

After spending 4.5 years building and growing my first and successful online fitness and mindset coaching business, in 2024, I transitioned into Side Hustle Business Coaching because I wanted to show corporate women that you do not have to settle for your 9-5 job if you want to live the life you desire.

Through my own entrepreneurial journey with my side hustle online coaching businesses, I understand the unique challenges, obstacles and opportunities faced by corporate women, I want to guide you and support you on this journey.

I’ve lived the corporate life (and still balancing it for now) and understand the challenges you face as a corporate professional and leader with a side business.

I know what it’s like to work hard and achieve corporate success, only to feel uncertain about your future; and fear of losing that ‘job security’ that you can not control; and frustration of asking for a payrise or bonus which you have no control.

That’s why I’m dedicated to helping you gain the freedom and security that comes with having your own side business, that you can make it big or small, on your terms.

Having a side business is the new way of working, everyone with a 9-5 job, should consider starting a side business. That’s what put you in the driver’s seat in your career and financial future.

Some fun facts about me:

At the age of 19, I graduated from Xiamen Univerity, one of the top academic institutions in Southern China, with a Bachelor’s Degree in Economics. But honestly? My real dream was to become a singer. (Cue the dramatic spotlight!) I even made it to the Top 10 Singers at my university during my third year. But life had other plans, and instead of performing on stage, I found myself flying across the world to Australia in 2001 as an international student to pursue a postgraduate degree in Applied Finance.

Fast forward a few years, I swapped the mic for numbers and graduated with a Master’s Degree in Applied Finance from Macquarie University at 23 years old. Sydney, Australia then has been my home ever since. Now, I’m happily married to an Aussie husband, and we’ve got two beautiful (and delightfully cheeky and active) daughters keeping us on our toes.

What You Should Do Next

If you’re ready to take control of your career and monetise your existing skills and expertise into a side online coaching business that complements your corporate job, I’m here to support you every step of the way.

Here’s what to do next:

1. Book a Free Discovery Call – Let’s discuss your goals and how I can help you achieve them.
2. Access All My Free Resources – Get started with practical steps to launch your side hustle.
3. Listen to Hustle With Heels Podcast – Tune in every Wednesday to get practical tips, strategies, and stories about starting and growing your side business.