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Cindy Excell
Hustle With Heels

The Career-Integrated Entrepreneur™ Newsletter

This newsletter shares weekly insights on building a second income alongside a corporate career, thoughtfully and strategically.

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Career Security

side business strategy

Income leverage

CAREER-INTEGRATED ENTREPRENEURSHIP

  • The Old Career Advice That No Longer Works
    Career Security · Side Business Strategy

    The Old Career Advice That No Longer Works in Today’s Economy

    “Just do a good job” used to be solid career advice. Today, it’s simply the baseline. In an economy shaped by constant change, real career security now comes from optionality, not loyalty alone. This newsletter explores why…

    Read More The Old Career Advice That No Longer Works in Today’s EconomyContinue

  • You Don’t Have a Time Problem. You Have a Structure Problem.
    Side Business Strategy

    You Don’t Have a Time Problem. You Have a Structure Problem.

    Most busy, capable corporate women struggle with their side business, not because they lack time. They struggle because they’re waiting for life to calm down, and it never does. In this newsletter, I unpack why structure matters…

    Read More You Don’t Have a Time Problem. You Have a Structure Problem.Continue

  • Income security versus job security for corporate professionals building a second income
    Career Security

    The Biggest Lie About Second Income Streams for Professionals

    Wanting a second income doesn’t mean you want out of your job. This newsletter breaks down the biggest myth professionals believe about side income and why it’s holding them back.

    Read More The Biggest Lie About Second Income Streams for ProfessionalsContinue

  • Women start side business alongside a corporate career
    Career Security · Income Leverage

    How Starting a Side Business Quietly Changes Your Career

    I noticed something recently that made me pause. When I went back and looked at some data on my podcast downloads, one episode stands out as the most listened to of all time. This is not an…

    Read More How Starting a Side Business Quietly Changes Your CareerContinue

  • cORPORATE WOMEN BUILD SIDE BUSINESSES
    Career-Integrated Entrepreneurship

    Why I Still Believe in Building a Side Business Alongside Your Career

    This newsletter explains why I still believe building a side business alongside a career is the most practical way to create income security for mid-career professionals. Coming back as a Career-Integrated Entrepreneur wasn’t dramatic. It was deliberate….

    Read More Why I Still Believe in Building a Side Business Alongside Your CareerContinue

  • Side hustle
    Career-Integrated Entrepreneurship

    End of Year Reflection in 2024

    5 Lessons I Learned in 2024 to Help Corporate Professionals with a Side Hustle This blog post is all about starting a side hustle while working full-time and balancing a corporate job with your business dreams. As…

    Read More End of Year Reflection in 2024Continue

Older Posts >

Meet Cindy

Meet Cindy
hello!

I’m Cindy, a Career-Integrated Entrepreneur™ coach who helps mid-career corporate women turn their expertise into income options alongside their careers. With nearly two decades in financial services and wealth management, and years of experience building online coaching business while working full-time and raising two children with my husband - I write about career leverage, income optionality, building side business in the margins, and making calm, strategic career decisions in a changing world.

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ON INSTAGRAM

@cindyexcell

DM me “integrity” and I’ll send you my latest podc DM me “integrity” and I’ll send you my latest podcast episode where I talk exactly about this 👇🎧

#dualleadership #careerandbusiness #corporatewomen #sidebusinessgrowth #selfleadership #intentionalgrowth #businesswithintegrity #coachingbusiness #buildinyour9to5 #careerandcalling #thecareerintegratedentrepreneur
Comment CLARITY and I’ll send you the link to list Comment CLARITY and I’ll send you the link to listen. 👇

If you’ve been sitting on 3, 4, or even 10 coaching ideas…

And still haven’t moved forward with any of them
This is your sign to stop planning and start testing.

Clarity comes from action, real feedback, and seeing what actually clicks in the real world.

#startabusiness #sidehustlecoach #womenentrepreneurs #coachingbusiness #onlinebusinesscoach #startyourbusiness #businessstrategy #validateyouridea #clarityinbusiness #entrepreneurmindset #corporateexitstrategy #businessgrowthtips #femaleentrepreneur #coachingforwomen #buildyourbrand
Your career looks great on paper. But you feel fla Your career looks great on paper.
But you feel flat.

There’s a smarter way forward.

One that adds purpose, income, and energy - without quitting.

🎧 Tune in to learn how to build your next move while staying in your 9 to 5. Link in bio.

#careerplateau #sidehustlecoach #corporatewomen #coachingbusiness #buildinpublic #careerchange #careertransition #womenwithambition #financialrunway #careerclarity #midcareerjourney #careerandbusiness #careerstrategy #coachingonpurpose
I worked in financial services for nearly 20 years I worked in financial services for nearly 20 years… while raising two kids, juggling a demanding corporate job, and building my online business on the side.

Last week, I officially wrapped up my corporate career, and I’ve rebranded this podcast to reflect exactly how I did it.

It’s called The Career Integrated Entrepreneur - and it’s for you if you’re building in the margins of your 9 to 5.

You don’t have to leap blindly.
You can build first.
And I’ll show you how.

🎧 Tune in to the first episode back - link in bio.

#sidehustlecoach #careertransition #buildbeforeyouleap #corporatewomen #coachingbusiness #femaleentrepreneur #careerchange #intentionalbusiness #financialrunway #careerintegratedentrepreneur #podcast #podcastaustralia #podcastaustraliaentrepreneur
I used to believe job security was real. Until on I used to believe job security was real.  Until one day… it wasn’t.

In 2018, I was made redundant without warning.

I had a great career in corporate - 6 Firgure salary, prestigious company, investment banking, and a life built on the promise of “stability.”

But that day shattered the illusion. 

And lit a fire in me to take control of my own income.

What started as a side hustle turned into something more - 

A five-figure business built in the margins of my week.

And in 2025, I walked away from my corporate  career of 19.5 years - on my terms.

You don’t need to wait for a wake-up call.

If you’re ready to turn your skills into a business that creates real options - 

🔥DM me “MY TURN” and I’ll send you my free Coaching Idea Validator (eBook with custom GPT) - to help you figure out what kind of business you could start - even if you’re not 100% sure yet.
Because you don’t need to quit to begin.
You just need a plan.
I never planned to quit my corporate career. But I never planned to quit my corporate career.
 
But I did plan to have options.

For the last 5 years, I built my online coaching business on the side.

Before work.
After the kids were in bed.
On Saturdays at the café.

I didn’t do it for the hustle.
I did it for freedom. 

And in 3 days, I’ll walk away from my corporate career of 19.5 years.

No more building other people’s dream.

No polished exit plan.

Just a decision: I’m going all in.

Because when your business becomes the thing you can’t ignore anymore - 

That’s when you stop asking “what if?”

And start asking “what’s next?”

If you’ve been quietly building something of your own -  Or dreaming of starting, even with limited time - 

 I see you.

📩 DM me “NEXT” if you’re building something of your own on the side. I’ll send you my free blueprint 𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗵𝗶𝗹𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝘂𝗹𝗹-𝘁𝗶𝗺𝗲.
What if your job title was taken away tomorrow? Wo What if your job title was taken away tomorrow?
Would you still know who you are?

This episode is personal, and it might hit close to home.

Comment “READY” and I’ll send you the link 👇

#careerpivot #womeninbusiness #identityshift #corporatetocoach #redefinesuccess
Redundancy isn’t the end. It might be your best be Redundancy isn’t the end.
It might be your best beginning.

It shakes your identity, your finances, your future - even when you see it coming.

I’ve lived it. And here’s what I know:

I’m no longer building my life around a job I could lose overnight.

Redundancy is no longer rare - it’s reality.

But it can also be the push you need to take back control.

That’s when I started my coaching business - on the side, while still in my 9–5.

No perfect plan. Just a decision to back myself.

If you’re at a crossroads right now, remember:
Your skills, your value, and your potential?
Still fully intact.

A side hustle isn’t just income.
It’s options. It’s leverage. It’s yours.

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