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Cindy Excell

Hustle With Heels

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Cindy Excell
Hustle With Heels
Resources

FREEBIES +BUSINESS TOOLS + BOOKS I LOVE

01.

Free PDF: The Side Business Decision Filter

A self-assessment tool to check if starting an online business is the right move for you while in your 9 to 5

Get instant access

02.

Free eBook: Unlock Your First Profitable Side Hustle Idea in Just 5 Simple Steps

Get the step-by-step guide to find their profitable online business ideas.

get instant access
Side hustle idea validation_Cindy Excell

03.

Free eBook + GPT Access: Validate Your Coaching Ideas in 30 Minutes

gET INSTANT ACCESS
Free Workshop

How to Start Your Side Business in 2025 While Working in Corporate

coming Soon
My Favorite Books

Mindset

Atomic Habits

This powerful book by James Clear breaks down the science of habit formation, providing actionable strategies to build good habits and break bad ones. It’s a must-read for anyone looking to make lasting, positive changes in their life.

You are a Badass at Making Money

Jen Sincero‘s bold and empowering guide helps you transform your mindset around money. With practical advice and inspiring stories, this book is a game-changer for anyone ready to take control of their financial destiny.

The 5-Second Rule

Mel Robbins introduces a simple yet incredibly effective tool to push through hesitation and take action. The 5 Second Rule is perfect for anyone who struggles with procrastination or self-doubt and wants to build confidence in their decision-making.

marketing

Building a Brand Story

Donald Miller helps you clarify your brand message and connect with your customers through storytelling. It’s a practical guide to transforming your marketing and making your brand stand out.

$100M Offer

Alex Hormozi breaks down how to create irresistible offers that customers can’t say no to. This book is perfect for entrepreneurs looking to scale their businesses quickly by mastering the art of value creation.

Storyworthy

A masterclass in storytelling, this book teaches how to craft and deliver compelling stories that engage and inspire any audience. Whether for personal growth or business communication, it’s a valuable tool for improving storytelling skills.

Entreprenurialship

Chill and Prosper

This is one of my all-time favourite books, Denise Duffield-Thomas shows entrepreneurs how to build a profitable business while prioritizing rest, ease, and fun.

The 12-week Year

This book introduces a system that helps you achieve more in 12 weeks than others do in 12 months by focusing on short, intense periods of productivity. It’s perfect for those wanting to accelerate their personal or business growth.

Attention Pays

Neen James emphasizes the value of intentional focus and attention in both business and life. This book is a great resource for professionals looking to improve productivity, leadership, and relationships by paying attention to what truly matters.

GRAB THE FREEBIE

Essential Tools to Kickstart Your Online Business

Online Coach’s Startup Kit: Must-Have Tools for a Thriving Online Business

coming soon
Business Tools

Email Marketing+ Course

Kit — Kit (“ConvertKit”) is an email marketing platform that makes it easy to build automated email sequences, grow your email list and engage your audience.

MemberVault — MemberVault is an intuitive and cost-effective platform for hosting online courses, memberships, and digital products, offering a user-friendly experience for both you and your clients. Get free 7-day access here.

Hosting + Website

17th Avenue — 17th Avenue offers beautiful, customizable WordPress themes that help you build a professional, polished website without needing a design background. Here is my referral link for you to get a beautiful WordPress theme for your website.

Bluehost — A web hosting provider that makes setting up and managing your WordPress website simple, whether you’re just starting out or scaling your business. Great 24/7 client support.

Social Media

Tailwind — Tailwind is a marketing tool for Pinterest that helps you schedule posts and pins, manage content, and grow your audience with smart automation features.

Taplio — Taplio is a LinkedIn content creation and scheduling tool, designed to help you build your personal brand, engage with your audience, and grow your professional network.

Disclaimer: This page contains affiliate links, which means we may receive a small commission if you purchase through our links (at no extra cost to you). We only recommend companies that we have personally used, love, and trust.

let's connect

ON INSTAGRAM

@cindyexcell

DM me “integrity” and I’ll send you my latest podc DM me “integrity” and I’ll send you my latest podcast episode where I talk exactly about this 👇🎧

#dualleadership #careerandbusiness #corporatewomen #sidebusinessgrowth #selfleadership #intentionalgrowth #businesswithintegrity #coachingbusiness #buildinyour9to5 #careerandcalling #thecareerintegratedentrepreneur
Comment CLARITY and I’ll send you the link to list Comment CLARITY and I’ll send you the link to listen. 👇

If you’ve been sitting on 3, 4, or even 10 coaching ideas…

And still haven’t moved forward with any of them
This is your sign to stop planning and start testing.

Clarity comes from action, real feedback, and seeing what actually clicks in the real world.

#startabusiness #sidehustlecoach #womenentrepreneurs #coachingbusiness #onlinebusinesscoach #startyourbusiness #businessstrategy #validateyouridea #clarityinbusiness #entrepreneurmindset #corporateexitstrategy #businessgrowthtips #femaleentrepreneur #coachingforwomen #buildyourbrand
Your career looks great on paper. But you feel fla Your career looks great on paper.
But you feel flat.

There’s a smarter way forward.

One that adds purpose, income, and energy - without quitting.

🎧 Tune in to learn how to build your next move while staying in your 9 to 5. Link in bio.

#careerplateau #sidehustlecoach #corporatewomen #coachingbusiness #buildinpublic #careerchange #careertransition #womenwithambition #financialrunway #careerclarity #midcareerjourney #careerandbusiness #careerstrategy #coachingonpurpose
I worked in financial services for nearly 20 years I worked in financial services for nearly 20 years… while raising two kids, juggling a demanding corporate job, and building my online business on the side.

Last week, I officially wrapped up my corporate career, and I’ve rebranded this podcast to reflect exactly how I did it.

It’s called The Career Integrated Entrepreneur - and it’s for you if you’re building in the margins of your 9 to 5.

You don’t have to leap blindly.
You can build first.
And I’ll show you how.

🎧 Tune in to the first episode back - link in bio.

#sidehustlecoach #careertransition #buildbeforeyouleap #corporatewomen #coachingbusiness #femaleentrepreneur #careerchange #intentionalbusiness #financialrunway #careerintegratedentrepreneur #podcast #podcastaustralia #podcastaustraliaentrepreneur
I used to believe job security was real. Until on I used to believe job security was real.  Until one day… it wasn’t.

In 2018, I was made redundant without warning.

I had a great career in corporate - 6 Firgure salary, prestigious company, investment banking, and a life built on the promise of “stability.”

But that day shattered the illusion. 

And lit a fire in me to take control of my own income.

What started as a side hustle turned into something more - 

A five-figure business built in the margins of my week.

And in 2025, I walked away from my corporate  career of 19.5 years - on my terms.

You don’t need to wait for a wake-up call.

If you’re ready to turn your skills into a business that creates real options - 

🔥DM me “MY TURN” and I’ll send you my free Coaching Idea Validator (eBook with custom GPT) - to help you figure out what kind of business you could start - even if you’re not 100% sure yet.
Because you don’t need to quit to begin.
You just need a plan.
I never planned to quit my corporate career. But I never planned to quit my corporate career.
 
But I did plan to have options.

For the last 5 years, I built my online coaching business on the side.

Before work.
After the kids were in bed.
On Saturdays at the café.

I didn’t do it for the hustle.
I did it for freedom. 

And in 3 days, I’ll walk away from my corporate career of 19.5 years.

No more building other people’s dream.

No polished exit plan.

Just a decision: I’m going all in.

Because when your business becomes the thing you can’t ignore anymore - 

That’s when you stop asking “what if?”

And start asking “what’s next?”

If you’ve been quietly building something of your own -  Or dreaming of starting, even with limited time - 

 I see you.

📩 DM me “NEXT” if you’re building something of your own on the side. I’ll send you my free blueprint 𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗵𝗶𝗹𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝘂𝗹𝗹-𝘁𝗶𝗺𝗲.
What if your job title was taken away tomorrow? Wo What if your job title was taken away tomorrow?
Would you still know who you are?

This episode is personal, and it might hit close to home.

Comment “READY” and I’ll send you the link 👇

#careerpivot #womeninbusiness #identityshift #corporatetocoach #redefinesuccess
Redundancy isn’t the end. It might be your best be Redundancy isn’t the end.
It might be your best beginning.

It shakes your identity, your finances, your future - even when you see it coming.

I’ve lived it. And here’s what I know:

I’m no longer building my life around a job I could lose overnight.

Redundancy is no longer rare - it’s reality.

But it can also be the push you need to take back control.

That’s when I started my coaching business - on the side, while still in my 9–5.

No perfect plan. Just a decision to back myself.

If you’re at a crossroads right now, remember:
Your skills, your value, and your potential?
Still fully intact.

A side hustle isn’t just income.
It’s options. It’s leverage. It’s yours.

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